18 February 2021
In its first ever beauty trends report, Boots has set out predictions across skincare, makeup, and haircare for 2021.
Focus on ‘ingredient-led skincare’
Boots reported the expert skincare category did extremely well in 2020, with brands, such as CeraVe, seeing sales increase by +321% . Active ingredients, like collagen, which is responsible for repairing skin, saw a ‘staggering’ +1,570% ...