Hear from CEO Simon Roberts and the team at this virtual event online about the progress they are making to put food back at the heart of Sainsbury’s and how the brands that deliver are supporting the company’s ambitions in food.

Sainsbury's news

28 April 2021
As Sainsbury’s reveals a strong operating performance in its full year 2020 results, we explore the retailer’s priorities for as it progresses its Food First strategy. Key numbers for 52 weeks to 6 March 2021 Grocery sales +7.8% and total ex fuel retail sales +7.3% Strong Q4 LFL growth of +11.3% Online grocery sales +119.6%, with capacity reaching 850,000 slots per week by year end...
27 April 2021
The latest release from Kantar, tracking the performance of GB grocery retail over the 12 weeks to 18 April 2021, shows that sector growth slowed to 5.7%, as sales met the tougher comparatives of the early pandemic in 2020 and non-essential retail and the out-of-home sectors began to open from 12 April, beginning the resumption of a more normal competitive retail landscape.  However, Kantar indic...
14 April 2021
The UK is in the process of cautiously easing its COVID-19 lockdown restrictions. The country is currently in stage two, which allows two households or groups of up to six people to socialise in an outdoor setting. With new lockdown measures in place, people are looking to spend more time with their family and friends in outdoor spaces. We explore the impact the easing of lockdown has had on s...
13 April 2021
Sainsbury's and Deliveroo are expanding their delivery partnership nationwide, following a successful trial in 10 stores. 100 stores to offer grocery delivery from Deliveroo app Sainsbury’s and Deliveroo have signed a two year contract, which will provide shoppers the option to order grocery items via the Deliveroo app from 100 stores nationwide, including in Liverpool, Newcastle, Leeds, Yo...
07 April 2021
In our Easter retail execution report we looked at the key themes and featured exciting in-store theatre from around the globe this year. Below are five highlights we took away from the event. 1. Implementing learnings from Christmas 2020 Just like Christmas, Easter is one of the major seasonal events for FMCG. This Easter we saw retailers and brands using learnings from Christmas 2020 to...
16 March 2021
Sainsbury’s has opened its fifth Neighbourhood Hub store in Billingshurst, West Sussex as reported by The Grocer. 18 stores planned In November 2020, Sainsbury’s launched its new Neighbourhood Hub format following the launch of a pilot store at Woodhall Spa, Lincolnshire a year earlier. The new stores are a food-led extension of Sainsbury’s convenience offer and are set up to serve longe...
02 March 2021
After the tumultuous year that was 2020, what can we expect in the grocery sector in the year ahead? In this second article I will consider the changes impacting and affecting retailers. Readers can access our first article on trends impacting shoppers here . 4. New wave of store format innovation Across the Big Four we’re seeing a new wave of format innovation centred around compact fo...
25 February 2021
Sainsbury’s has launched a new brand slogan to support its position as the Principal Supermarket Partner at the United Nations' international climate change conference, COP26, taking place in Glasgow this November. New strapline to align with Sainsbury’s updated strategy 'Helping Everyone Eat Better' will replace 'Eat Well for Less' as Sainsbury’s primary messaging in late Spring in a move ...
10 February 2021
In what it describes as its ‘ boldest ever value campaign ’, Sainsbury’s has launched its own Aldi Price Match mechanic aligning prices with those at the discounter across hundreds of popular lines. 250 lines covered The campaign will apply to around 250 lines covering own brand lines, focusing on key household staples in categories including meat, chicken, fresh fruit and vegetables and da...
09 February 2021
After eight months of works. Sainsbury's has completed a multi-million pound relaunch of its Hempstead Valley superstore in Kent, creating a showcase for its latest product offer and format design. Why Hempstead Valley is significant Hempstead Valley is Sainsbury's most important store launch since  Selly Oak in 2018 and takes forward the mission based thinking applied at  Hedge End . K...