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Sainsbury’s profile

A guide to Sainsbury's and its operations today. Updated half yearly to include latest information on performance, strategic developments, marketing initiatives, key personnel and must see stores.

Sainsbury's: data

See data on the retailer’s performance and forecasts for its operations by channel.

Strategic outlook for Sainsbury's

We look at the strategic priorities for Sainsbury's and explore how the retailer is activating its Food First strategy.

UK Country Presentation

A guide to the UK’s grocery market and how we expect the country, its leading retailers and channels to evolve over the next five years.

Latest News

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Sainsbury’s has reduced the price of its own brand bread and butter products. Sainsbury’s said it was passing on the savings to shoppers following a fall in commodity prices for wheat and butter but was not reducing the price it pays to farmers.

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Sainsbury’s annual results for the 52-week period to 4 March 2023 reveal overall retail sales increased by 2%, to £28.7 bn (inc. VAT, exc. fuel), but underlying profit before tax was down 5% to £690m. Grocery sales drove growth in the year Retail growth was driven by grocery. The category’s sales increased in the final three quarters of the year to finish at £21.7 bn (inc. VAT, exc. Fuel)...
In the wake of the launch of its widely publicised Nectar Prices enhanced value mechanic across its large stores and online platform, Sainsbury’s has introduced ‘Pocket Friendly Prices’ to its Local convenience estate to offer value reassurance to shoppers in its small stores. While Nectar Prices are not available in Sainsbury’s Local stores, Pocket Friendly Prices brings a new EDLP offer on key ...
Tesco, Sainsburys,Asda, Aldi and Lidl have taken the move over recent days to reduce the price of milk to shoppers. The retailers are reducing the price of their four-pint own brand bottles to £1.55, matching other grocers.  Tesco have detailed that they have reduced their price on milk due to the cost of buying in milk has fallen.   As well as the four-pint bottles, both Lidl and Aldi have...
Sainsbury's snapshot

An essential summary of trading priorities, latest developments, and other key commercial insights for Sainsbury's.

5-year forecasts to 2027

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