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Sainsbury’s profile

A guide to the retailer and its operations today. Updated quarterly to include latest information on performance, strategic developments, marketing initiatives, key personnel and must see stores.

Sainsbury's: data

See data on the retailer’s performance and forecasts for its operations by channel.

Strategic outlook for Sainsbury's

An in-depth review of Sainsbury's current and future performance, and exploration of how the retailer is activating its Food First strategy.

UK country presentation

This in-depth guide to the United Kingdom explores the key trends in grocery retail and the growth strategies of the leading retailers in the country.

The COVID-19 Sainsbury’s Shopper

Find out who they are, how they shop and what matters to them?

Retailers compared 2021

This report uses full analysis of our ShopperVista data between September 2020 and August 2021. We compare the attitudes, demographic profiles and shopping behaviours of shoppers at 9 different supermarkets – Waitrose, Tesco, Iceland, Sainsbury’s, Morrisons, Asda, M&S, Lidl and Aldi.

Latest News

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Sainsbury’s has opened its first checkout free store using Amazon’s Just Walk Out technology, following testing by the retailer’s employees. Located opposite its Holborn HQ, the introduction of “SmartShop Pick & Go” is the latest in a string of digital initiatives from the UK’s second largest grocer. These include the development of SmartShop, personalised My Nectar Prices and the expansion of Chop Chop rapid delivery.

More News

Sainsbury’s has rolled out a Caffe Carluccio’s coffee-to-go solution to a number of stores. The trial builds on the existing relationship between Sainsbury’s and Boparan Restaurant Group , owners of the Carluccio’s brand.  The partnership has already seen Sainsbury’s open Caffe Carluccio’s cafés in the St Albans and Selly Oak stores, a Carluccio’s deli counter in the Leamington Spa store, and T...
Tesco, Asda, Sainsbury’s and Morrisons are the latest UK retailers to launch their Christmas adverts. These highlight the joys of celebrating Christmas with family and friends, which was a challenge in 2020. Tesco Tesco has taken a fun approach with its Christmas advert, spotlighting a woman with a ‘Nothing’s Stopping Us’ attitude this Christmas. It offers a humorous perspective to the ch...
Sainsbury’s is set to open its own checkout free trial store using Amazon technology. The store will be located opposite Sainsbury’s HQ, apparently in the same unit where Sainsbury’s previously operated a checkout free store trial in 2019. Over three months customers could use the Smart ShopScan, Pay & Go app to make purchases using only their smartphone, however the trial was ended after six ...
Sainsbury's snapshot

An essential summary of trading priorities, latest developments, and other key commercial insights for Sainsbury's.

Retail Analysis 5–year forecasts

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Use our retailer and market forecasts to 2026 for your long-term strategic planning.

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