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Rewe Profile

A guide to the retailer and its operations today. Updated twice yearly to include latest information on performance, strategic developments, marketing initiatives, key personnel and must see stores.

Rewe: data

See data on the retailer’s performance and forecasts for its operations by channel.

Strategic outlook for Rewe

Rewe is the second largest grocery retailer in Germany and is the market leader or number two grocery retailer in many of the countries it operates in. In this presentation we review Rewe’s outlook for the next five years, as it continues to develop a future-looking strategy to remain competitive and grow across its markets.

Germany Country Presentation

A guide to Germany’s grocery market and how we expect the country, its leading retailers and channels to evolve over the next five years.

Latest News

News Feature image

This week I visited the city of Düsseldorf, in the west of Germany. Here are the five things I loved during my visits to stores around the city.

More News

Rewe continues to work towards its sustainability goals. We look at recent initiatives in Germany to achieve its targets. Direct flyer distribution via WhatsApp To achieve its target of removing the use of paper-based flyers in 2023, Rewe has introduced digital flyers sent via WhatsApp. Shoppers sign up to their local store and every Sunday the brochure will arrive, displaying latest offers...
Israeli-based Trigo, which has developed technology to power autonomous, or checkout-free stores, has raised $100m in new funding to drive expansion in Europe and the Americas. We look at what this means for the broader sector. Taking the technology to larger stores Trigo has been one of the leading technology partners for retailers to help them develop autonomous shopping experiences. The ...
Retailers in Germany have been increasing their focus on sustainability, with the government also introducing initiatives to drive this. Rewe launches omnichannel campaign Rewe has rolled out a campaign called ‘Gutes beginnt mit mir’ (good things begin with me), in order to highlight the important role that shoppers have in making more sustainable choices. The campaign uses data and product...
NEW 5-year forecasts to 2027!

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