Morrisons

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Morrisons profile

A guide to Morrisons and its operations today. Updated half yearly to include latest information on performance, strategic developments, marketing initiatives, key personnel and must see stores.

Morrisons: data

See data on the retailer’s performance and forecasts for its operations by channel.

Strategic outlook for Morrisons

In-depth analysis of Morrisons current performance and future potential under its new private equity owners.

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UK Country Presentation

A guide to the UK’s grocery market and how we expect the country, its leading retailers and channels to evolve over the next five years.

The Morrisons Shopper

We take a closer look at the Morrisons shopper. Who they are, how they shop and what matters to them?

This report uses full analysis of our ShopperVista data between September 2020 and August 2021. We compare the attitudes, demographic profiles and shopping behaviours of shoppers at 9 different supermarkets – Waitrose, Tesco, Iceland, Sainsbury’s, Morrisons, Asda, M&S, Lidl and Aldi.

Latest News

GB market: Aldi and Lidl increase market share

The latest release from Kantar, based on data from its 30,000-strong shopper panel, indicates that in the 12 weeks to 19^th March 2023 total till roll consumer spend in Great Britain increased slightly to 8.6% (compared to 8.1% for the previous period).

More News

Morrisons adds Jempson’s to its Together with Morrisons stable

The Grocer has reported that independent chain Jempson’s is to become the second Together with Morrisons retailer, with plans to convert its six stores to the dual-branded fascia. Jempson’s will convert its superstore in Peasmarsh to the new fascia later this spring, with the remainder of the estate to follow during 2023. The move will be a blow for Nisa, which has been Jempson’s primary supplier...