Morrisons

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Strategic outlook for Morrisons

Assessing Morrisons' progress towards its goal of ‘Making Good Things Happen’- building a brand that is popular, accessible, broader and stronger.

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Morrisons: data

See data on the retailer’s performance and forecasts for its operations by channel.

The Morrisons Shopper

We take a closer look at the Morrisons shopper. Who they are, how they shop and what matters to them?

This report uses full analysis of our ShopperVista data between September 2020 and August 2021. We compare the attitudes, demographic profiles and shopping behaviours of shoppers at 9 different supermarkets – Waitrose, Tesco, Iceland, Sainsbury’s, Morrisons, Asda, M&S, Lidl and Aldi.

Latest News

Morrisons unveils its vision for future growth

Last week, an audience of 1,300 gathered at the Harrogate Convention Centre to hear Morrisons’ leadership team reflect on the past year and set out their vision for the next 12 months.

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Morrisons reveal Q3 trading results, appoint new CEO

Morrisons has released its Q3 trading results for the 13 weeks ending 30 th July 2023 and appointed a new Chief Executive Officer Q3 results reveal continued like-for-like growth In its latest trading update, Morrisons revealed a fifth consecutive quarter of like-for-like sales improvement. Group like-for-like sales increased 2.9% (exc. fuel, exc. VAT), whilst total sales stood at £3.8 b...