retailer logo

FairPrice profile

A guide to the retailer and its operations today. Updated twice yearly to include latest information on performance, strategic developments, marketing initiatives, key personnel and must see stores.

FairPrice: data

See data on the retailer’s performance and forecasts for its operations by channel.

Strategic outlook for FairPrice

We review FairPrice's performance, plus progress against key strategic objectives.

Singapore Country Presentation

A guide to Singapore’s grocery market and how we expect the country, its leading retailers and channels to evolve over the next five years.

Latest News

News Feature image

Singapore supermarket chain FairPrice has launched its “Greater Value Every Day” campaign. It is aiming to provide value pricing schemes to allay shoppers' concerns in the face of the rising cost of living.  

More News

FairPrice has opened two Finest stores two weeks apart: one a Flagship store on a busy shopping strip and another at a local neighbourhood. We visited the second store that opened last week to understand how the retailer flexes its offerings to meet the needs of a more residential target. This two-storey store in Ang Mo Kio Ave 6 covers 23,000 sq. ft., including a 40-pax seating capacity cafe o...
FairPrice Finest has opened a new 1,550 sq.m. store along Orchard Road this week. This is its first store in the heart of the shopping of the belt, occupying a site that used to be a Cold Storage store by DFI. We share three features that stand out in the new store. 1. The Grocer Bar and BWS Set right next to the BWS category, shoppers can enjoy a specially curated selection of wines, beer,...
Asia retailers are supporting shoppers by offering special prices on special days in Asia, with some offering locked prices over a longer period.     Lowering prices in Vietnam with Saigon Co.op After the COVID-19 epidemic season, the retailer recognises that essential goods is not only food, but also includes medical supplies and equipment such as medical masks . There are also diffe...
NEW 5-year forecasts to 2027!

Exclusive to subscribers.

Gain a view of what future growth to expect and start building your long-term strategy with our retailer and market forecasts to 2027.

IGD newsletters

Get the latest industry news and insights straight to your inbox with our range of newsletters

Please login to this service
to view this data

LOGIN