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FairPrice profile

A guide to the retailer and its operations today. Updated twice yearly to include latest information on performance, strategic developments, marketing initiatives, key personnel and must see stores.

FairPrice: data

See data on the retailer’s performance and forecasts for its operations by channel.

Strategic outlook for FairPrice

We review FairPrice's performance, plus progress against key strategic objectives.

Singapore Country Presentation

A guide to Singapore’s grocery market and how we expect the country, its leading retailers and channels to evolve over the next five years.

Latest News

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Despite a tax hike in 2023, Singapore’s leading supermarket and hypermarket retailers have all committed to offsetting the increase to provide affordability to shoppers amidst concerns on the impact of inflation.

More News

Singapore supermarket chain FairPrice has launched its “Greater Value Every Day” campaign. It is aiming to provide value pricing schemes to allay shoppers' concerns in the face of the rising cost of living.   Greater Value Every Day campaign The initiative includes four main discount and value offerings: 1. Affordable pricing and price freezes on essentials As part of “Everyday Low Pr...
FairPrice has opened two Finest stores two weeks apart: one a Flagship store on a busy shopping strip and another at a local neighbourhood. We visited the second store that opened last week to understand how the retailer flexes its offerings to meet the needs of a more residential target. This two-storey store in Ang Mo Kio Ave 6 covers 23,000 sq. ft., including a 40-pax seating capacity cafe o...
FairPrice Finest has opened a new 1,550 sq.m. store along Orchard Road this week. This is its first store in the heart of the shopping of the belt, occupying a site that used to be a Cold Storage store by DFI. We share three features that stand out in the new store. 1. The Grocer Bar and BWS Set right next to the BWS category, shoppers can enjoy a specially curated selection of wines, beer,...
5-year forecasts to 2027

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