Edeka store visits

Presentations

24/01/2023
Edeka's cooperative model allows independent retailers greater freedom to create truly remarkable stores. Be inspired by two Edeka stores in Düsseldorf, Germany run by Zurheide Feine Kost we visited in December 2022. The report focusses on store design, and in-store category activation and differentiation.
25/10/2021
Edeka has been strengthening its one-stop shopping proposition in 2020 and 2021.
15/05/2020
We visited a number of Edeka stores located across Berlin. This showcases its high-quality supermarket offer and demonstrates how Edeka creates an engaging environment which welcomes a variety of shoppers.
21/10/2019
This flagship store is located in the centre of Düsseldorf. The store combines a high-quality supermarket offer with a large selection of eat in and food-to-go options to create a destination proposition.
20/05/2019
Edeka Clausen spotlights how retailers can differentiate themselves to compete with price-focused rivals by celebrating their strengths in produce and counters and meeting the needs of local shoppers.
18/07/2018
We look at how leading retailers in Hamburg are adapting their store formats to meet changing shopper preferences.
05/10/2017
We explore how Edeka is executing its supermarket format, excelling with counters and fresh.
03/12/2015
Opened in 2014, EDEKA’s E center store showcases the retailer’s new initiatives and format development of its larger stores.
12/05/2011

Edeka Zurheide is a modern store which uses multiple visual features to communicate the messages of premium and freshness. IGD visited this store in April 2011.