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Auchan’s Atak is a price-oriented format with a wide range of economy-priced private label products. The concept will profit from the deteriorating economic situation in Russia, as shoppers will be looking for products to fit their budget, as they are further squeezed by high food inflation.
Partisans du Goût is a new supermarket concept for Auchan that has an independent, market feel. We visited the new store in Lille to have a look.