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Asda profile

A guide to the retailer and its operations today. Updated to include latest information on the retailer’s performance, strategic developments, key personnel and must see stores.

Asda: data

See data on the retailer’s performance and forecasts for its operations by channel.

Strategic outlook for Asda

With Asda expanding into convenience alongside its core superstore and online operations, see how it is evolving its offer with significant changes in private labels, promotions, loyalty and merchandising.

UK Country Presentation

A guide to the UK’s grocery market and how we expect the country, its leading retailers and channels to evolve over the next five years.

The Asda Shopper

In this report, we shine a light on the Asda shopper and ask three questions

Retailers compared 2021

This report uses full analysis of our ShopperVista data between September 2020 and August 2021. We compare the attitudes, demographic profiles and shopping behaviours of shoppers at 9 different supermarkets – Waitrose, Tesco, Iceland, Sainsbury’s, Morrisons, Asda, M&S, Lidl and Aldi.

Latest News

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Asda has announced an ambition to create 10,000 new convenience store jobs over the next four years as it accelerates the rollout of its new Asda Express store concept.

More News

In an effort to drive usage, Asda has announced a new ‘refill price promise’ that guarantees each refill product will be cheaper than packaged alternatives as part of its new refill proposition. Asda has partnered with WRAP and Unilever, with funding from Innovate UK, to find out customer barriers to participation, so it could look at ways it can increase participation. Clear pricing was the t...
Asda has updated investors on its Q3 trading performance, noting its investments to drive value during the quarter resulted in a 4.7% increase in like-for-like sales, when compared to the same period last year. Total revenues, excluding fuel, amounted to £5.2 bn. Asda's cost-of-living-focused initiatives Asda’s endeavours to address the cost-of-living crisis included rolling out 141 new eco...
We round-up the latest Christmas adverts from the UK’s grocery retailers. The common theme for 2022 sees the adverts focus on how retailers are looking to help people spread festive cheer in the face of the cost-of-living crisis. Tesco: budget-friendly Christmas Tesco’s Christmas campaign acknowledges the cost-of-living crisis as it spotlights its budget-friendly range and value-led prom...
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