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A guide to the retailer and its operations today. Updated half-yearly to include latest information on performance, strategic developments, marketing initiatives, key personnel and must see stores.

Amazon: data

See data on the retailer’s performance and forecasts for its operations by channel.

Strategic outlook for Amazon

Understand how Amazon will grow in the next five years, its latest developments, and the implications for retailers and suppliers.    

USA Country Presentation

A guide to the USA grocery market and how we expect the country, its leading retailers and channels to evolve over the next five years.

Latest News

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We review Amazon’s fourth quarter and full year results and pick out six things shaping its medium-term strategy.

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On 24 January, Amazon opened an new format Amazon Fresh store in Croydon and on 26th January, it opened another new format Amazon Fresh store in Monument, London. During the same week, Amazon permanently closed its Amazon Fresh store in Dalston, London after 18 months of operating. The new format Amazon has introduced a hybrid checkout experience at the two new stores in London. Unlike t...
The cost-of-living crisis has affected shoppers from all walks of life, with many trading down and making more cost-conscious decisions as 2022 has progressed and budgets got tighter. Amazon Fresh has seen double digit growth year on year across tinned meats, fruits and vegetables as shoppers’ budgets are stretched by the cost-of-living crisis. Tinned ready meal usage also rose as shoppers r...
Short-form user-generated video is the content of the moment. Retailers and social platforms are investing to be in this space. Amazon is the latest to make a move, taking on TikTok with its new Inspire programme. What does this mean for the retailer and can it work for grocery? Personalised content feed Amazon Inspire is a new in-app shopping feed that provides uses with customised shoppab...
5-year forecasts to 2027

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Gain a view of what future growth to expect and start building your long-term strategy with our retailer and market forecasts to 2027.

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