Alibaba Group store visits

Presentations

16/09/2022
We go in-store at Alibaba's new discount-focused banner, Freshippo Outlet, to understand how it is offering large-scale discounts and meet shoppers' everyday needs.
17/08/2021
Alibaba’s Freshippo X store has triggered the emergence of membership-only wholesale sector in China. Find out the store’s unique features in this report and understand why it has caused a global storm.
18/07/2019
Alibaba continues to expand its presence in bricks-and-mortar retail. We visit Hema fast&freshade (also known as Freshippo f2), the retailer's latest convenience store concept.
18/06/2018
Hangzhou is located an hour south east of Shanghai and is the home of Alibaba's global headquarters. In this report, we highlight some of the key trends developing in the city, supported by examples of in-store execution.
30/10/2017
We review Alibaba’s move to physical retail through Hema Fresh, blending online, offline and big data to transform the grocery shopping experience.