Aldi news

01 August 2013
New market figures from Nielsen show a strong boost to sales following a  period of good weather across the UK. In the four weeks to 20 July, sales were up by 6.4% year on year, well ahead of the June period which showed growth of 2.3%, according to Nielsen. Weather drives drinks categories Not unexpectedly, the category showing the strongest growth were soft drinks, with a 27% value increase...
31 July 2013
The Co-operative has joined the Which? Price It Right scheme along with Aldi and Waitrose, following Morrisons who committed to the voluntary campaign when it initially launched. Improving read across The Price It Right campaign is designed to improve price transparency, making it easier for shoppers to compare prices across stores. Participating retailers will commit to displaying a consi...
25 July 2013
With the summer now in full swing, and schools broken up for the next six weeks, we take a look at the mix of promotional angles being used by retailers across the UK. 1. Summer savers Morrisons and Tesco are both offering summer promotions to support their broader value messaging. Morrisons "Hot Deals" cover a wide variety of seasonal and core products, while Tesco is offering a "Sum...
22 July 2013
Aldi and Lidl continue to be the success story of 2013 in Ireland, as challenging market conditions and an ever improving offer send shoppers through discounters' doors in droves, according to the latest data from Kantar Worldpanel, for the 12 weeks to 07 July.   12 weeks to 08 July 2012 (% share) 12 weeks to 07 July 2013 (% share) Sales growth (Y-o-Y %) Tesco ...
16 July 2013
The latest market from Kantar Worldpanel for the 12 weeks to 7 July 2013 indicates that the UK grocery market grew at 3.7% in the period, accelerating from the Jubilee affected comparatives seen in the June figures when growth was 3.0%.  The Kantar measure of inflation over the 12 weeks stood at 3.9%, indicating that volume growth remains notably constrained. 12 weeks to ...
15 July 2013
Aldi Nord has started to advertise the new branded listings that have appeared in its stores over the last few months. A break from traditional advertising Aldi Nord is drawing shopper attention to the recent branded additions to its range. In its weekly merchandising leaflets in France and Portugal, a double page spread is dedicated to “brands of choice”, including Coca-Cola and Mars. Thi...
11 July 2013
The UK's largest discount retailers, Aldi and Lidl, have both recently introduced new marketing initiatives as they look to capitalise on recent successes and cement their growing popularity with UK shoppers. Aldi's "Swap&Save" campaign Following from the success of its ongoing "Like Aldi" campaigns, which highlight the quality of Aldi products, the discounter has launched a new initi...
03 July 2013
We review the top five grocery retailers in Europe – Carrefour, Tesco, Schwarz, Auchan and Aldi - and the tactics they are employing to drive growth and stay at the top of their game. Although Europe’s leading retailers operate across a range of channels and markets, their short-term strategies are seeing them focus increasingly on the region’s shoppers and in order to help differentiate thems...
03 July 2013
Latest figures from data agency Nielsen indicates that in the the four week period to 22 June the UK grocery retail market grew by 2.3%, as against 2.8% in the previous period, ending 25 May.  Market volume sales were up just 0.1%, running up against the celebratory spending for the Diamond Jubilee seen in 2012. Seasonal produce performing well Amongst the key product categories, fresh produc...
25 June 2013
The Irish market continues to challenge traditional multiple retailers as shoppers continue to flock to discounters, according to the latest data from Kantar Worldpanel, for the 12 weeks to 09 June.   12 weeks to 10 June 2012 (% share) 12 weeks to 09 June 2013 (% share) Sales growth (Y-o-Y %) Tesco 28.6 27.7 -3.4 Dunnes 22.4 21.9 -2.7 Su...