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Spain presentations

Presentations

How retailers are targeting the proximity shopper
24/10/2014
With proximity stores becoming a key growth channel in Western Europe, we review five strategies being used to drive the channel’s development and identify retailers you can take inspiration from.
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Loyalty Schemes: A Global Review
15/10/2014
As loyalty continues to rise up the agenda for many retailers and manufacturers, we consider five levers used in loyalty schemes, highlighting some of the recent global examples that we’ve seen…
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Global Loyalty Schemes: Tarjeta Joven Carrefour
29/09/2014
Carrefour Spain has launched a loyalty card – Tarjeta Joven Carrefour – aimed at the 18-30 age group. Check out this slide for the key facts and IGD’s assessment.
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Western Europe in Focus
16/09/2014
With economies in Western Europe remaining lacklustre, the spectre of deflation haunting markets and shopper spend growing only slowly, we update on the key developments and results from the region and look at five innovations helping retailers win in a challenging environment.
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‘Discountvenience’: Blurring the boundaries between discount and convenience
26/08/2014
As more discount retailers develop small format stores and convenience retailers take inspiration from discounters’ business models, we look at the global rise of ‘discountvenience’ stores.
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What is driving Lidl’s global success?
20/08/2014
We look at the discounter’s initiatives and innovations across various European markets.
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Carrefour: H2 strategic outlook
18/07/2014
Following Carrefour’s Q2 results we look at the retailer’s strategic focus for H2 and into the medium term.
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Football fever strikes Retail Analysis
10/07/2014

We share our favourite products, promotions and events from World Cup 2014. Join the conversation at #worldcuppromos on Twitter.
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Atacarejo: assessing Latin America's growth format
08/07/2014
A large format, no frills store, “atacarejo” is part oversized discounter, part cash & carry/hypermarket hybrid, delivering great brands at low prices. We examine this Brazilian success story, look at how Carrefour has adapted it for Spain, and consider where it may go next.
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How retailers in Spain are spotlighting value
01/07/2014

With EDLP driven, market leader Mercadona setting the value benchmark in Spain, we review the strategies being employed by rivals to help them compete.
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Western Europe In Focus: price, promotions and discounters continue to weigh on growth
09/04/2014
Despite improving economic conditions shoppers appear reluctant to spend, leading to growth for the discount channel and further price cuts and promotions. In this edition we update on the key developments and results from the region, with an in-depth look at France
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Carrefour: strategic priorities in 2014
06/03/2014
We look at the lessons from Carrefour’s 2013 full year results, and the retailer’s priorities for 2014
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Costco: International expansion and opportunities
25/02/2014
As Costco prepares to open in Spain (market number 10) we review its growing international presence, how it seeks to create a truly global format, and which markets it may target next.
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Promoting money-saving credentials
26/04/2012

Innovation of the week. Carrefour’s latest campaign shows shoppers how they can profit from its offers.
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