Japanese discount chain Don Don Donki recently launched an arcade-themed store in Singapore. This reflects the retailer's strategy to create a unique experience for shoppers in the store. Source : IGD Research Game-themed store Since Don Don Donki entered Singapore in late 2017, it has been on an aggressive expansion drive, with its latest launch in Jurong Point being its 14 th ...

DFI retail group recently introduced the yuu Rewards Club app, a platform that allows shoppers to earn points and redeem rewards across retail, foodservice and telco outlets in Singapore. This builds upon the success of a similar DFI app launch in its home market of Hong Kong in 2020, which has garnered millions of downloads. Diverse range of partners involved The app involves the use of QR...

Singapore supermarket chain FairPrice has launched its “Greater Value Every Day” campaign. It is aiming to provide value pricing schemes to allay shoppers' concerns in the face of the rising cost of living.   Greater Value Every Day campaign The initiative includes four main discount and value offerings: 1. Affordable pricing and price freezes on essentials As part of “Everyday Low Pr...