Belgium store visits

Our store visit reports feature floor plans, store photos and full commentary written by our team of international retail experts. Dozens of reports are made every year of stores that feature new concepts in food and grocery retail.



On our recent trip to Brussels in Belgium we visited this mid-size Delhaize supermarket in the south of the city to see its latest initiatives to remain competitive and how it is tailoring the offer to the local demographic.


We visited this Delhaize supermarket, located in the affluent Belgian town of Brasschaat, in August 2011. With a number of other retailers in the area providing strong competition, the store has made clear efforts to adapt itself to the local market.


In August 2011, IGD was invited to see the Delhaize City format in action. We visited a store located in the heart of Brussels with a number of categories aimed at attracting urban consumers, including an impressive food-to-go offer.


We recently visited Albert Heijn in Brasschaat, Ahold’s first store to open in Belgium, to examine how it compares to local competitors and what features have been adapted to fit the market.


On 14th August 2011, IGD visited Red Market, Delahize’s low cost supermarket format, in Opwijk. We saw how this unique concept differentiates itself from the competition by rethinking the traditional supermarket layout and embracing technology.